101 Survival Tips for Your Business

There is no disputing the very fact that tons of companies are collapsing in Nigeria and indeed the planet over today due to lack of data of what it takes to salvage things . This has even led to serious health conditions as many entrepreneurs became hypertensive and their health state has defied medical solutions. this is often because as long because the survival of their businesses is threatened, their own survival too will still be under threat. this is often why i'm reviewing this book in the week as a textual solution. I wish you pleasurable reading.

This text entitled 101 Survival Tips for Your Business, with the subtitle Practical Tips to assist Your Business Survive and Prosper is written by Andrew Griffiths, knowledgeable marketing consultant, also as director of an Australian company called The Marketing Professionals. Griffiths is an accomplished trainer and a reputable orator . He specialises in trouble-shooting for companies that are in dire need of professional advice on marketing and customer-related issues.

In the course of his career, Griffiths has owned and operated variety of companies , including a billboard diving operation, a travel company, an outside advertising business and a tourism publication. He equally worked as a dive instructor and commercial diver, door-to-door encyclopedia salesman, gold prospector, international sales manager and gardener.

According to this author, running a business is difficult and demanding even at the simplest of times. Griffiths says the trick to surviving is to avoid the common hazards that each one business operators face along the way. He assures that the 101 practical survival tips offered during this text will guide you to successfully navigate your way through these hazards, and help your business to succeed in its full potential. This expert says each of those survival tips is predicated on his a few years of experience and sound advice from successful businesses round the world.

Griffiths advises you to settle on and apply a replacement tip hebdomadally or use this book as a source of inspiration and guidance once you are fixing a replacement business. during this book, there are tips to assist you build better relationships together with your suppliers, your staff and your customers, also as financial, legal, marketing and private survival tips. of these tips are designed to spotlight common problems and provides you a transparent course of action which will increase your chances of business survival. As regards structure, this text is segmented into 12 basic sections of 101 tips, additionally to a bonus section containing 20 tips. Section one is christened the longer term of small business.

In the words of Griffiths here, "Small businesses form the backbone of the many economies. As populations grow worldwide, so do the amount of small businesses beginning . many people round the world still choose running their own business rather than working for larger organisations. As a result, there's a fantastic knowledge and skill base engaged in running these small businesses."

He adds that there's a huge amount of experience and specialist knowledge that thrives during this economic sector, the worth of which is usually underestimated. Griffiths says experience has shown him that tiny businesses generally offer much better levels of service than do their larger counterparts, due, in most cases, to the key personnel being involved at the front of business. However, Griffiths says the matter facing most small businesses is that the ever-increasing competition from other small businesses, adding that this dilemma is here to remain and even increase.

In section two christened Getting advice survival tips, and which contains the primary four tips, this accomplished orator discusses the sort of help available, tells you to understand when to seem for help, asks you to embrace technology and economize , and says you would possibly be eligible for a grant. consistent with this author, "Many governments round the world offer incentives for people to run small businesses. These governments realise that tiny businesses play a serious role in their economy...by distributing products and services to the overall public." He says these governments are equally aware that tiny businesses provide jobs for many people, and this development keeps the economy going well.

Section three of this text is generically labelled Financial survival tips, and contains tips five to 19. Here, Griffiths stresses the necessity for you to possess enough money to start out your business. As far as budgeting cares , he advises you to plan for the worst not the simplest , adding that you simply should keep your personal and business records separate. Griffiths reiterates the necessity for you to use an honest accountant, keep an honest record from the beginning , and watch out for the third-year boom and fourth-year bust.

In section four that contains tips 20 to 27 and entitled account survival tips, this expert reflects to you ways to avoid partnership pitfalls; the way to build a relationship together with your |along with your"> together with your suppliers; the way to build a relationship with your professional advisers, etc. Section five of this text is predicated on staff survival tips and contains tips 28 to 37. during this section, Griffiths stresses the necessity for you to place the staff description in writing and always check references. He emphasises the necessity for you to coach yourself and your staff properly; lead by example in order that your team will follow; communicate effectively together with your staff; conduct performance reviews; be aware of security issues and protect your business, etc. In section six supported tips 38 to 46 and tagged Customer service survival tips, this author says you would like to create an honest relationship together with your customers and find out how to mention No. Griffiths stresses further that you simply got to use simple marketing research to stay on target , adding that you simply should continually ask your customers if they're happy. He advises that you simply should deliver whatever you promise, and be honest and upright altogether your dealings.

Section seven is predicated on advertising and marketing survival tips, with tips 47 to 57 examined. Here, the author says you would like to develop your own marketing philosophy; do a course or read a marketing book; take small steps to plug your business; develop a robust corporate image; market your business to an easy plan; never stop marketing simply because business is booming, etc.

Sections eight to eleven are respectively entitled Internet survival tips; Insurance survival tips; Legal survival tips; and private survival tips. These four sections contain tips 58 to 93. In these sections, Griffiths stresses the necessity for you to be realistic about the web and confirm that you simply market your website. He says you ought to allow the web to be an ongoing expense and watch out for spam. Griffiths advises on the sort of insurance you ought to have, adding that you simply simply should confirm that you meet your policy requirements. Griffiths offers you guide when to use a lawyer and the way to settle on one. He also offers you recommendations on how you'll keep the legal costs down. consistent with this author as regards personal survival tips, you would like to start out your business feeling refreshed and healthy.

Griffiths advises you never to offer up your hobbies once you start your own business; asks you to take care of your enthusiasm; and find out how to handle stress. Section 12, the last basic section is tagged Planning for the longer term survival tips and contains tips 94 to 101. during this section, this author says you would like to understand exactly where you're going and know exactly how you're getting to get there. Griffiths reflects that you simply got to always have an idea for when things fail and set your business up in order that someone will want to shop for it.

As already said, aside from these 12 basic sections, there's a bonus section containing additional 20 survival tips. Here, Griffiths says among other things that you simply shouldn't be afraid to charge what you're worth; learn to delegate; attempt to win a gift for your business; constantly strive to enhance your business; make your business environmentally friendly; and compile your own operations manual.

Stylistically, this text gets a pass mark. as an example , the text is written briefly blocks reinforced with very simple, jargon-free language. Griffiths adds Survival Tips Action List at the top of every section to arouse readers' active participation and application . However, the (partially) repetitive areas of the multiplicity of tips contained within the text can still be harmonised to avoid possible conceptual redundancy. Generally, this text may be a masterpiece. does one want to realize enduring success in your business, especially during this era of worldwide economic downturn? If "Yes", then, you would like to urge a replica of this book.